32 Equitable treatment of suppliers NKG is committed to sustaining fair and open relationships with its suppliers  They deliver a high proportion of the value of NKG s products  and thus play an  important role in customer and consumer satisfaction  We strive to promote  ethical and mutually beneficial long term relationships with these partners  Only  by dealing with suppliers appropriately will we be able to ensure that there will be  recurring business and we will become a preferred customer  thereby ensuring a  commercially sustainable relationship  Each of us has a duty to make certain that  issues with suppliers are professionally dealt with at all times  We understand  ourselves to be an agent of their interests  needs and possibilities  Partner for producers and roasters We do not want to be mere buyers and sellers  but aim to be partners to our  suppliers and customers  With our broad range of services and our wide product  variety  we strive to provide a tangible benefit to local  national and international  clients   large and small alike   We continuously endeavor to develop our coffee expertise and apply it to all  our business lines  At the same time  we focus beyond our business activities and  actively promote responsible supply chains  As a reliable  predictable and transparent partner to coffee producers and  roasters alike  we bring together their needs and interests  We understand that  the needs  interests  limitations and possibilities of producers and roasters are  not always the same  Our aim is to help resolve them  Continuous improvement  towards common goals can only be achieved through fruitful dialogue and   cooperative action  In the end  our clients   whether on the supply or on the demand side   receive  added value through our local presence  trustworthiness  accountability  reliability   and continuous constructive dialogue  We are an initiator in the fields of sustain  ability  quality  and food safety and continue to make innovative contributions to  our sector throughout the entire supply chain  We therefore strongly encourage  our business partners to adhere to the same values  standards  and principles as  outlined in this code  NKG is firmly rooted in the coffee business and has been successfully   operating as a family enterprise for generations  The sustained profitability   of our activities  the unconditional commitment of our shareholders  and the   long term orientation of the entire Group ensure our future success   
        
        
        
         
        
          
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